The Lulo fruit is a very common fruit in Colombia with a distinct fruity and floral taste. This fruit is offering a chance to transform the lives of a large population in Columbia with the marketing of its juice as Berraquera.
Berraquera is a resilient and creative energy that has made it possible for the fruit farmers and factories in the country bounce back from a number of setbacks and obstacles to get this punchy new soft drink and cocktail mixer based on lulo fruits available in the UK.
Many people find it a great alternative to alcoholic cocktails while others just love to include it in the ingredients for a natural tasting alcoholic cocktail. Unknown to the people enjoying the cocktail in the UK is how much they are contributing towards transforming the lives of small-scale farmers in Columbia who have put their efforts together to develop this niche fruit in the international market.
The farmers are struggling to compete with cheaper and more available imports on the market but with a budding market for Berraquera in the UK, they stand a much better chance. Despite having the odds against them, the farmers still have a smile on their face because they believe it is possible.
On Kickstarter, Rutie Ballestas has started a campaign to get more support towards making berraquera available in the UK. The project needs a pledge of at least £2000. The project strives to create a fluid communication between the farmers in Columbia and the consumers in the UK, so far there have been skype calls made between the two countries and this is already exciting to both the farmers and the consumers.
Anyone can contribute towards the success of this project through generous contributions on Kickstarter which will not go unrewarded. You can visit the page on Kickstarter to see some of the awesome rewards you would get from supporting this project.
You can support this project and join the them at: https://goo.gl/QTzGdJ