With online marketing services like Product Listing Ads and advertisement becoming very expensive, more people are turning to SEO to achieve their online goals. SEO is among the best ways of increasing visibility online and increasing traffic, but it is more affordable. A good SEO company can help your website or online grow tremendously within a set period.
If you are carrying out any business online, what you need to be successful is high organic traffic which converts to leads. Here are some excellent SEO tips and practices that would help you generate more traffic and create revenue.
- The structure of your website is important
If you have a well-structured website, it will help you get a higher ranking on search engine result pages (SERPs), and it increases your website traffic which may impact positively in your number of sales. You can improve the structure of your website in different ways, like having clean URLs and breadcrumb navigation.
A website has two parts that can affect your sales. The first part is the breadcrumb navigation. This part of a website shows users their position within the site’s hierarchy without them checking the URL. You can get a guide on Shopify to do this on your online store. Breadcrumb navigation enables the proper organisation of the site structure and site mapping, and it also helps on-site click through rates for people visiting a site. Examples of breadcrumb navigation are available on different platforms.
The second part of a website that could help up your sales is clean URLs. A clean URL is simply a readable URL. A clean URL improves user experience and makes the website more accessible to google.
An example of a clean URL is https://www.goodwrites.com/blog. An example of a messy URL is https://www.goodwrites.com/index.page-blog.
- Research for the right keywords
After you structure your website properly, which is a technical aspect of optimising your site, you need to focus on the non-technical aspect, which is researching the right keywords.
Having the right keywords define your SEO effort, and keyword research is a vital part of your e-commerce SEO. It serves as a basis for other optimisation activities you would perform on your website.
Different apps and guides are available to help you get the right keywords, like the Google Keyword Planner. You can find the base keywords on this site because it shows you the monthly search volume of keywords, the competition available for the keyword, and the average CPC’s.
This SEO tool helps you find keywords that can increase your ranking. Ensure that you go for keywords with high search volume monthly but make sure the keywords are high intent ones as this can increase your number of visitors. You should also google these keywords to check if you can compete for them and if your competitions are big companies in your niche. It may be best to search for long-tail keywords.
- Optimise your product page
The descriptions on your product and your product pages can either make or mar your business. Copying the description of products from your competitors may not be helpful because your product description needs to stand out. Try to optimise your product page by including meta descriptions, meta titles, H1’s and other necessary parts of the page.
Have unique product descriptions by doing the following.
- Stick to your style of branding
- Use bullet points for each feature or benefit
- Limit your use of jargons and keep your product description simple
- Pique your target audience’s interest by creating engaging content
- Avoid content plagiarism
You may find it difficult not to have duplicate content because the internet is filled with thousands of similar products, and this may negatively affect your ranking.
To reduce the negative impact of duplicate content, add a 301 redirect page or canonical tag to helps the search engine identify similar or identical content.
- Make your page mobile-friendly
An analysis made by Abode showed that most sales, about one-third of the black Friday sales in 2019 were from mobile devices. In SEO, you need to optimise your site to be friendly for mobile device users.
It would be best if you considered the following.
- A checkout simple for mobile devices
- Ease of navigation and UX for mobile devices
- A responsive mobile design
- Optimised load time and page speed for mobile devices
- Include sitemap.xml to the search console
Although many e-commerce platforms automatically generate sitemap.xml, you still need to add the sitemap.xml of your site to Google Search Console. This makes it easy for Google to find and crawl your website. This may seem complicated, but there are several tools to help you out like Shopify.
- Optimise your category pages
Optimising your category pages is as important as optimising your product pages. Optimising both pages require the same principles. You need to be creative in category pages and have unique content.
Here are a few things to note while optimising your category pages.
- Optimise the title on the category pages using the right keywords.
- Optimise the meta description, summarising your product while ensuring the content is unique and engaging
- Include the category H1 tag, but ensure you have only one category H1 tag on the page. Engage only the right practices for the category page and other content on other pages.
- Have a description below the H1 header. You could include a short-form content below the H1 tag, then an explicit content at the bottom of the category page. This is optional.
- Your descriptions should have internal links
- Include images- this is necessary because images are an essential part of e-commerce, and this includes your category pages. Including a custom graphic in your header of the category page helps to differentiate your page.
- Do not use broken links
Encountering a ‘page 404 not found’ when you click on a link is usually frustrating. Always check your site for errors and broken links, and ensure that you fix these issues regularly.
Different tools like Sitebulb, Moz, and Screaming Frog are available to help you fix broken links. If you find an internal page showing a 404 error, you can 301 redirect it the first URL to a new page.
- Maximise your website speed
You can use any of the available tools to measure the speed of your page and also discover what slows your website down. Some tools available for this purpose include:
- Google PageSpeed Insights
These tools do not only identify the problems but take action to fix them immediately. Some issues that cause reduced website speed may be difficult to fix with the above tools, and you may need to seek a different solution for them.
- Secure your store with HTTPS
If your store is not secured, ensure you secure it with HTTPS as this is important to ensure the safety of your customers. A secure site keeps the details of your customers safe because it encrypts all the information collected.
Google also factors HTTPS in ranking sites on the SERPs. The goal of every online business is to rank high on SERPs, so this should serve as a motivation to get your site secured. You can get a secured site from different e-commerce platforms. Most of these platforms offer SSL standard while you have to purchase it on other platforms.
- Create more content
Ensure that you always have engaging content on your website. It could be videos, audios, or written content. You can decide how often to publish new content, but bear in mind that more content would impact positively on your site.
- Make your content readable
Most visitors on webpages only scan through the content and immediately hit the exit button if they do not get the information they need at a glance. Although it is uncertain whether or not Google uses bounce rate in their ranking, you still need engaging content to keep visitors on your page.
Make sure your paragraphs are short and readable. You could also use bullet points to break your contents into parts. You could use any of the following tools to check how easy it is for visitors to read and understand your content.
- Readability analyser
- Readability TEST Tool
- Add internal links to boost your traffic
If you have pages with high traffic, you should consider including links to less-visited pages to the pages. This should help you gain more visitors on your other pages which could improve your ranking.
High-quality content is the key to achieving your SEO goal. While developing content for your pages, make sure you follow the best SEO practices. Note that increasing your traffic online does not happen overnight. Building organic traffic is a gradual process and requires a consistent input of effort.
These SEO tips above should help you increase your organic traffic, but you can also get a professional SEO agency to handle the optimisation of your website. Contact DubSEO now on 020 7183 2266 to help boost your organic traffic.